What’s Driving China’s Emerging Luxury Home buyers in 2017? China’s wealthy home buyers are expressing high levels of consumer confidence when purchasing a place to live in their home country, according to a new report published by Sotheby’s International Realty Affiliates LLC. The study, “Global Affluence: The Emerging Luxury Consumer,” looked at China along with the United States, the UK, India, and the United Arab Emirates to assess the motivating factors for luxury consumers buying a home. Unlike U.S. and U.K. consumers who say they want to buy a home because it’s the right time in their life, China’s emerging luxury home buyers are seeking “to fit a particular lifestyle.” The report, which examined the spending habits and decisions of those with between US$250,000 and US$1 million in investable assets, also shows that emerging Chinese luxury consumers are even more confident about purchasing a home in their own country, with about 92 percent planning...
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